FOOTBALLHERWAY: WOMEN & GIRL'S STRATEGY

Growing the presence and influence of women and girls in football is a key focus of Football Victoria's Strategic Plan 2019 – 2022 FootbALLways. 

Our organisation has set the ambitious target to reach 50/50 gender balance by 2027.

This plan goes beyond participation. FV is striving to drive change among the football industry and ultimately develop women leaders at all levels in our game – players, coaches, referees and administrators.

The sustainable growth of women and girl’s football will be dependent on the entire football family to embrace, commit, support, acknowledge and strive towards to ensure the transition towards a more gender-balanced landscape.

To help achieve this, FV's women and girls strategy has been integrated within all of our strategic pillars.

FV FootballHerWay

FootballHerWay Statistics

#FOOTBALLHERWAY Reporting Stats
In 2019, there were 602 women and girl’s teams. By 2025, that number had increased to 1343. That is an 123% increase.

 

The Home of The Matildas was funded and finished being built in 2023. Since then,6197.75 hours of bookings have been used by all women groups. Those include state, national and international events, workshops, education, and fan engagement.
260 registered coaches were women and girls in 2019. By 2025, that number had increased to 995.
In 2019 there were 562 women and girls registered on Go Football, in non-traditional football programs. In 2025, there were 5058, that’s an 800% increase.